Business owners tend only to think of Unique Selling Points (USPs) in terms of attracting customers. However, communicating your company's USP is just as important when selling your business. In order to make your company an attractive proposition for potential buyers, it is necessary to identify its USPs. Once these have been determined, it is then possible to craft a succinct but enticing business description which will lure buyers to your advert.
We are experienced in helping clients with this challenge and have compiled the following tips to help you with the process:
Selecting a few main competitors and comparing and contrasting your product/service offerings can help with this.
Anything benefiting from legal protections is particularly important.
These should be easily intelligible by your customer base & prospective buyers